Seller's path
Hiring the right listing agent
- Step 1
Understand your goals
Write down your target net proceeds, your ideal closing date, and whether speed or price matters more. Note anything unusual about the property — a tenant, deferred repairs, an odd lot.
Watch out: Agents will shape their pitch around what you say. Know your own answer first so you can tell a plan from a performance.
- Step 2
Find candidate agents
Line up at least three names from different sources: Zillow's agent finder, Realtor.com, a referral from someone who recently closed, and the signs actually selling homes in your area.
Watch out: Paid placement is common on portal sites. A top slot means marketing spend, not performance. Cross-check every name against real closed sales.
- Step 3
Prepare your questions
Build a list tailored to your role and your market in the Question Builder. Print it or pull it up on your phone so every agent gets the same questions.
Watch out: Don't skip the listing agreement questions. Term length, holdover periods, and cancellation terms are where sellers get stuck.
- Step 4
Interview two or three agents
Book 30–45 minutes each, ideally in person or on video. Ask the same core questions to everyone so the answers are actually comparable.
Watch out: Pressure to sign on the spot is the loudest red flag there is. A confident agent will happily wait while you finish your other interviews.
- Step 5
Compare their answers
Score each agent on your notes page. Look at the substance of their market read, their strategy, and how clearly they explained the contract.
Watch out: The highest suggested list price is not the best answer. Overpricing burns your first three weeks of buyer attention.
- Step 6
Choose and commit
Negotiate the term, the commission, and the cancellation clause before signing the listing agreement. Get every promise about photography, staging, and marketing in writing.
Watch out: Anything an agent will do 'for sure' should survive being written into the agreement. If it can't, it wasn't a commitment.